COMM 2510: Visual Design for Communication Majors---Incorporates a "hands-on" approach to web style and image design. Includes an overview of the theoretical foundations of visual design. Website construction is emphasized.
COMM 3160: Social Media Analytics---Provides methods in which social media activity data is obtained and subsequently measured. Examines common metrics that are used to evaluate the effectiveness of social media campaigns. Explores how social media, as a medium, can be properly evaluated in terms of valuation and return on investment. Applies associated theoretical concepts via hands-on activities using contemporary social media content management tools and analytics software.
COMM 3020: Communication Research Methods---Covers basic communication research methods in both quantitative and qualitative research. Focuses on the research process and discusses the methodological tools for understanding and conducting basic communication research. Includes examples based on research and promotes awareness of the importance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.
COMM 3050: Theories of Communication and Culture---Covers the main theoretical approaches to communication and culture. Includes transmission, ritual, symbolic interactionism, structuralism, post-structuralism, postmodern, and critical theories.
COMM 3120: Social Media Fundamentals---Examines the historical origins and current status of social media in the 21st century. Explores contemporary issues related to social media, public
relations, and political campaigns. Emphasis on content creation and topical social media issues.
COMM 3530: Public Relations Writing---Develops skills in persuasive writing for institutional or individual clients. Provides a hands-on experience in learning to develop and utilize public
relations writing tools for corporate, non-profit, government, and public relations organizations. Covers writing for the media, designing and writing corporate literature, and working with the
public on behalf of business or individual as it relates to public relations.
COMM 350R: Political Communication---Explores the intersection between media and the American political environment. Addresses conceptual issues related to mass media effects, political
journalism, and electoral campaigns. Special focus on mediated contact between voters and candidates.
TCOM 2640: Interactive Online Media---Practical and conceptual issues associated with interactive media emphasis on the Internet and online media. Basics of web design integrated with social
science perspectives on interactive online media.
COMM 1020: Speech Communication---Basic principles of interpersonal communication, small-group communication and public speaking; exercises and activities in each area with attention to
COMM 2004: Public Speaking---Basic skills of public speaking; speech organization and delivery; emphasis on in-class delivery of speeches.
TCOM 3660: Media Effects---Theories and research studies of media effects. An examination of the effects of mass media on individuals and society. Critical examination of opposing
TCOM 3550: Global Telecommunication Systems (TA)---Survey of telecommunication systems in the global context. Comparisons of technical and cultural perspectives, economics, politics, programming, policy regulations, and audience research.
*Social Science Research Methods
*Social Network Analysis
*Social Media Content Creation
*Social Media Analytics
*Applied and Theoretical Courses
*Courses at the Undergraduate Level
*Courses at the Graduate Level